For some time now LessMeeting has trumpeted a concept which this article so aptly points out. Workforce productivity can no longer be measured with manufacturing output numbers alone, the workforce and the definition of workforce productivity has changed. There’s been a shift in the employment landscape, today more than ever we rely on knowledge workers as the backbone of our organizations. According to McKinsey the wages from knowledge workers total 18% ($2.6 Trillion) of the United States GDP. Since the shift appears to be here to stay companies must begin to search for new ways of define and maximize employee productivity. LessMeeting believes, and based on the content of this article McKinsey agrees, the key to greater workforce productivity is the improvement of communication and collaboration among knowledge workers.